White Tea Wild Rose Perfume by Elizabeth Arden, Picture the carefree scene: wild rose is unexpectantly found blooming just at the ocean's edge. You lift your head and breathe in the fragrance of the fresh sea air and the lush floral aroma as they mingle together on the salty breeze. This is utter perfection. A moment of quiet pleasure caught in time, much like the simple joys White Tea Wild Rose captures in fragrance form.The popular American cosmetics and skincare brand Elizabeth Arden began in 1910. The mastermind behind the company was Florence Nightengale Graham, who used the brand's name as both her professional moniker and for naming her company. An innovator in the field of cosmetics, the brand was the first to offer eye makeup and makeovers in the American market.