United Dreams Stay Positive Perfume by Benetton, Stay energized and optimistic when you wear United Dreams Stay Positive perfume. This sparkling composition, released in 2014, keeps you motivated through any challenge. This happy scent is a great choice when you want to fill your day with cheer. Benetton is an Italian fashion brand that was established in 1965. The business started with a small sweater collection and eventually blossomed into an international company with 5,000 retail stores. The brand rose to fame in the 1980s with an advertising campaign that brought attention to social issues such as Aids, war, and poverty.