United Dreams Love Yourself Perfume by Benetton, In 2014, the fruity and flirtatious scent for women United Dreams Love Yourself was released. Siblings Luciano, Carlo, Giuliana and Gilberto Benetton established a luxury Italian fashion company under the family name in 1965. The siblings sold knitted sweaters that featured vibrant colors and designs to locals until they opened a store the following year in Belluno. A Paris store was opened a few years later, and the company has continued its expansion to nearly every corner of the globe. The company is also known for its unique advertising campaigns that started in the 1980s. Instead of featuring its clothing in advertisements, the photographer Oliviero Toscani used controversial imagery in his marketing designs to bring attention to social and political issues.