United Dreams Go Far Cologne by Benetton, United Dreams Go Far is a masculine scent released in 2014. Benetton is a luxury fashion house established in Italy in 1965 by siblings Luciano, Gilberto, Carlo and Giuliana. The company is known for producing brightly colored sweaters and skirts. During the 1980s, the company adopted a controversial advertising method of showing provocative images of social and political issues by photographer Oliviero Toscani. The only advertising aspect of the images was the company logo printed in the lower corner. In 1987, the brand began releasing fragrances for men and women. The scents sold well and over 60 more have been produced and distributed throughout the world. The brand has stores located in over 120 countries.