United Dreams Aim High Cologne by Benetton, In 2014, United Dreams Aim High was released for men. In 1965, the Italian luxury fashion house Benetton was created by siblings Luciano, Gilberto, Carlo and Giuliana. During the 60s, the trend of brightly colored clothing was just beginning, and Luciano sought to develop this style by creating bold knitted sweaters. He bought his own knitting machine and began selling his own creations from the back of his bicycle. The company grew during the 1970s and became known for its fearless advertising campaigns that featured controversial images by photographer Oliviero Toscani highlighting social and environmental problems. The company launched its first fragrances in 1987 and has created dozens of original scents.