Police To Be The King Cologne by Police Colognes, Police To Be The King is a woody spicy fragrance for men by Police Colognes. Introduced in 2013, it combines warm woody accords with green herbal ones to create a fragrance that is attractive and masculine.Police Colognes is an Italian design house that began as a sunglasses purveyor in 1983. Over time, it expanded its product offerings to include jewelry, leather products, accessories and perfumes. The inspiration for this brand is New York City and the young, enthusiastic, inspired, somewhat rebellious inhabitants of the city. Many celebrities have served as brand ambassadors for the company, including Bruce Willis, George Clooney and David Beckham. The company’s first fragrance was released in 1997.