Police To Be Mr Beat Cologne by Police Colognes, Police To Be Mr Beat is a distinctly masculine fragrance. Introduced in 2017, this woody-leather men's scent can add an aromatic edge for a special night out or intimate gathering. This scent is one of 64 perfumes and colognes created by Italian design house Police Colognes. This brand began in 1983 with fashionable sunglasses and quickly added other accessories and luxury goods to its line. It launched its first scent in 1997. This fragrance is creatively contained in a skull-shaped bottle with lime green headphones, which reflects the contemporary, playful scent inside it.