Armani Si Passione Perfume by Giorgio Armani, Armani Si Passione, which translates as ‘it’s passion’, is a romantic and sensual perfume that was introduced in 2017. This fragrance is perfect for wearing of an evening and will last long into the night. The bottle for this perfume is shaped to look like a lipstick with its red bottle and black top and is a fun addition to any dressing-table. Giorgio Armani was born in 1934, in Piacenza, Italy. He founded the company that took his last name in 1975. The brand originally designed and sold menswear, with womenswear to follow. The first fragrance was launched by the company in 1982 and the range now includes cosmetics, beauty products, accessories, footwear and bags.