Ferrari Pure Lavender Cologne by Ferrari, Launched in 2015, Ferrari Pure Lavender is a soft, clean cologne that is worn by men and women. The most forward note is lavender, which both soothes and refreshes. Ferrari Pure Lavender is the third scent in the unisex Ferrari Essence Collection, following Noble Fig and Bright Neroli. Ferrari was founded in 1929 as a race-car company. The brand and its logo of a prancing horse against a yellow background have become synonymous with luxury. The company’s first cologne was released in 1999, opening the exclusive brand and the elegant lifestyle it represents to admirers from all over the globe.