Gucci Premiere Perfume by Gucci, Gucci Premiere is a fruity and smoky perfume launched in 2012.The house of Gucci is an internationally recognized fashion brand founded in 1921. The company started small as Guccio Gucci sold leather bags and products from his small saddlery shop in Florence. When leather was rare during World War Ii, the brand had to innovate new ways to produce its bags. The use of hemp, jute and linen created a new popular aesthetic for the company. The brand’s iconic leather bag with a bamboo handle was launched in 1947. In the 1950s, the brand introduced its trademark red striped webbing that is still featured on its products today. The company launched its first fragrance in 1974 and has created dozens since.