Escada Magnetism Perfume by Escada, Debuting in 2003, Escada Magnetism by Escada is a warm and sensual floral perfume. Created by Pierre Bourdon and Steve Demercado, this fragrance has plenty of staying power and significant sillage. Treat your skin to this prized scent before heading out for an evening of fun. Margaretha and Wolfgang Ley established Escada, an international fashion house, in 1978 in Munich, Germany. To stand out from a vast field of competitors, the couple focused on a smart strategy for their knitwear. They used complex knitted designs, bold color combinations and unique embroidery patterns. Like its clothing designs, the perfume and cologne packaging also use colorful bottles and unusual shapes.