Boss Ma Vie Perfume by Hugo Boss, Turn heads and leave a lasting impression when you wear Boss Ma Vie. As gentle, simple and feminine a scent as the soft pink packaging that holds it, Boss Ma Vie was created to celebrate the modernity, femininity and confidence of women today. Hugo Boss launched this fragrance in summer of 2014. Germany-based fashion icon Hugo Boss was founded in 1924. The company expanded into fragrances in 1985 with the release of Boss Number One for men. It continues to launch popular scents for men and women alike with the help of Jean-Marc Chaillan, Sophie Labbe and numerous other perfumers.