Chloe Love Story Perfume by Chloe, Chloe Love Story is a floral women’s perfume from 2014.Designer Gaby Aghion started the Chloe fashion house in 1952 to introduce luxury pret-a-porter, an alternative to the prevailing formal and stiff women’s fashions at the time. Her ready-to-wear clothes, which were soft, form fitting, and well made, could be purchased straight off the clothes racks. The brand hired young designers, with Karl Lagerfeld becoming main designer in 1966. During the 1970s, Lagerfeld introduced bohemian style with floating shapes and gauzy floral prints. Under his direction, the first women’s perfume was launched in 1975.