Burberry London (New) Perfume by Burberry, Channel the breezy, cosmopolitan feel of one of the world’s most famous cities when you dab on Burberry London (New), by Burberry. The brand released this fragrance in 2006. Its one of numerous United Kingdom-themed fragrance issued by the British luxury fashion house. The noses behind this fragrance were Dominique Ropion and Jean-Marc Chaillan. Perfect for the metropolitan fashionista, this charming fragrance comes in a bottle wrapped in iconic Burberry plaid.