La Vie Est Belle Perfume by Lancome, La Vie Est Belle is a women’s floral fruity gourmand fragrance with sweet, vanilla, fruity, powdery, and patchouli main accords. Announced in 2012, this fragrance was developed by three International Flavors and Fragrances perfumers: Olivier Polge, Dominique Ropion, and Anne Flipo. Lancome was started in 1935 by Armand Petitjean, a former employee of Coty, the beauty products manufacturer founded in France. The company’s launch coincided with the 1935 World’s Fair in Brussels, Belgium. Based in Paris, France, the company initially sold perfume and later extended its offerings to include cosmetics and skin care. L’Oreal has been the parent company since acquiring the brand in 1964. New fragrances continue to be released.