Hugo Cologne by Hugo Boss, Released in 1995, Hugo for men is a green, aromatic fragrance that’s easy to wear and fresh on the skin. Bob Aliano is the designer behind his masculine cologne. Hugo Boss founded his eponymous fashion company in 1924 in Metzingen, Germany. The company started out producing, jackets, work clothes, sportswear, shirts and raincoats. An early bankruptcy in 1931 left the company with just six sewing machines, but it was able to bounce back and revitalize itself.