Fuel For Life Cologne by Diesel, Fuel For Life is a woody, aromatic cologne. This masculine fragrance was launched in 2008. When it was first created, it was designed for adventurous and daring men.The cologne was launched by an Italian clothing brand called Diesel. This company was founded in 1978 by Renzo Rosso. The line made a name for itself thanks to the denim collection it started in the early years and the company's innovative marketing style. In 1996, the brand changed its approach a bit and started creating colognes and perfumes.