Lacoste Essential Cologne by Lacoste, Inspired by freedom and a lust for life, Lacoste Essential by Lacoste is energetic cologne for the free-spirited man. This fragrance is packaged in a glass bottle featuring the brand’s iconic crocodile logo. Founded by Rene Lacoste and Andre Gillier in 1933, Lacoste is a famous fashion house that is most known for tennis wear. In the 1980s, the brand expanded further, offering watches, sunglasses and shoes. In 1984, its first fragrance was released, and the company has since continued its foray into scents. It has released 45 to date.