Desire Cologne by Alfred Dunhill, Introduced in 2000, Desire for men is a confident, masculine scent for the new millennium. Alfred Dunhill is a prominent British design house established in 1893. Started as a saddlery, the company reached the pinnacle of popularity when its lighter was featured in the James Bond classic film, Dr. No. A purveyor of luxury goods, clothing and fine wine, the organization revitalized and reintroduced its offerings to the next generation of consumer in 2005. The original fragrance was introduced in 1934. By 2018, there were 24 scents in the collection.