United Colors Of Benetton Purple Perfume by Benetton, When you’re looking for a sophisticated scent that wears well to the office or a lunch outing, there’s United Colors of Benetton Purple. This Chypre-floral women’s fragrance launched in 2017. In 1965, the Benetton family breathed new life into the Italian clothing industry with the launching of their self-named fashion company. This luxury brand quickly became a rising star, with sales eventually spanning the globe. The firm built upon their success and released their first fragrance in 1987.