Boss Bottled Intense Cologne by Hugo Boss, Boss Bottled Intense for men by Hugo Boss is a reimagining of the original Boss Bottled scent launched in 1998. This scent came out in 2015, and while it retains the original’s luxurious masculinity, the modern version is woody and spicy rather than sweet. Its intensity comes from a concentration of precious scented oils.Hugo Boss founded his eponymous fashion and lifestyle house in Metzingen, Germany, in 1924. The brand produces clothing, accessories, and fragrances for both women and men that cater to a wide variety of styles and tastes, from sporty to Bohemian to modern classic. This company is known for producing European-influenced, fashion-forward pieces that are on trend and of the moment.