Bvlgari is an Italian luxury goods brand that started as a jewelry store. Sotirios Voulgaris, a Greek jeweler, emigrated to Rome, Italy and founded his business in 1884. The main store opened in 1905 in Via dei Condotti, Rome’s most fashionable shopping area, where it remains. There are stores worldwide, selling accessories, handbags, watches, and fragrances, in addition to the brand’s signature jewelry. The first fragrance was launched in 1992.