5Th Avenue Perfume by Elizabeth Arden, 5th Avenue by Elizabeth Arden is a perfume that evokes a refreshed feeling of spring with its clean, distinct aromas. This perfume was originally created in 1996 by Ann Gotlieb. Elizabeth Arden is a skin care, cosmetics and fragrance company founded on Fifth Avenue in 1910, set on creating products just for women. The founder believed that the beauty of every woman should be accentuated, which is exactly what this perfume does. It highlights the floral, light notes without overpowering the senses. It is a classic that has stood the test of time.