Guess 1981 Perfume by Guess, Guess 1981 was highly anticipated when it launched in February 2017. This chic, contemporary fragrance is a medley of florals, fruit, and wood.Conceptualized by brothers Maurice, Paul, Armand and George Marciano, Guess is an American fashion house established in 1981. Guess featured fashion models, including Anna Nicole Smith, Naomi Campbell and Claudia Schiffer, in memorable black and white ads for their jeans collection. They quickly became globally acclaimed for their line of designer jeans. Many models, celebrities, and sports icons have proved loyal to the brand, which includes a line of fragrances for men and women.